As you know, I believe sustainability can and should be sexy. After all, sex sells right? I believe that if we can make our missions sexy then we can appeal to a wider audience.
Look at PETA for example, their latest press release is titled, “Nude PETA Beauties Shower on Sidewalk to Expose Meat's Devastating Impact on the Planet” Um…hello…who doesn’t want to learn about meat’s devastating impact on the planet now?
As a marketer, it drives me nuts when people assume that because my services are “green” that that somehow means they can’t be hot. I have on more than one occasion, heard some version of the following after an initial meeting, “Oh boy, can I say what a relief this has been? I totally expected you to come in wearing Birkenstocks, smelling like Patchouli trying to pitch us burlap and hay.”
I’m happy to be breaking down stereotypes of what sustainable decisions, services and products look like. I’m also proud to not be alone in that endeavor, far from it, for that reason I celebrate the following folks who are helping shape the look and feel of sustainable events with some seriously sexy offerings.
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